The target audience for film is a very niche market. Many independent filmmakers, producers and students are my main target audience. After watching and researching short films over summer, I have analysed that people who watch Art House and independent films are a much younger audience. They are the ones who are trying to break into the film industry. Making short films are crucial in establishing yourself as a filmmaker. Short films don't require a high budget unlike the mainstream high concept movies in big cinemas. Without a high budget, a short film becomes more personal and gives the characters a more believable lifestyle. Short films are not viewed by a a large audience, as a result the praise which they deserve are not given. You can view short films on websites such as Short of the Week, Virgin Shorts, Youtube etc.
In class we had a brief focus group about short films. We went around and discussed who watches short films and where did we find them. Many people did not watch short films in out group which was not surprising. Most of our group had watched short films at the cinema before a feature film. For example short films from Pixar and Dreamwork are usually shown before a feature film. Many of our group were still not inspired to research short films even if they enjoyed the ones before a feature film.
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